Aug 23
25
“Gen Z Significantly Prefers User-Generated Content, Older Millennials Lean Toward Streaming, InMobi Insights Survey Shows,” proclaims a press release I recently read. This headline almost drove me to start a loud, angry, uncontrolled rant, but I didn’t want to look like Abe Simpson in the “Old Man Yells at Cloud” meme. So, let me explain quietly, rationally, and unemotionally why marketers should think twice before continuing to use outdated demographic cliches and obsolete content descriptions.
Go here to see the original:
Who cares if Gen Z significantly prefers user-generated content?